——Target consumer positioning
White-collar workers, business people, government officials, middle- and high-level civil servants, private business owners, management of state-owned and private large- and medium-sized enterprises.
They are the upper and middle classes of society and the owners of fashion, knowledge, wealth and rights.
Roland is positioned at the mid-to-high end and the target consumer is the middle class. This is the most powerful consumer group.
"Italian Design German Quality"
First bedroom brand
The overall bedroom is of course Roland
Roland's overall bedroom is positioned in a modern minimalist style.
Sina Household ’s “2010 China Household Consumer Network Survey White Paper” (http://jiaju.sina.com.cn/news/2010-09-29/16303267322_2.html) survey results on September 29, 2010 show that consumption The favorite decoration style is: 1. Modern simplicity accounts for 78%; 2. Countryside accounts for 17%; 3. European American style accounts for 11%; New Chinese style accounts for 8%; Korean style accounts for 7%. It can be seen that modern simplicity is the absolute mainstream style in the market. In modern home life, people's demand for home products is more simple and modern, while Roland is the leader of modern bedrooms.