Awarded Product: Windsor Manor Series-Diamond Black Nostalgic Wooden Door色彩定位：钻石黑、香槟金 Style positioning: Neoclassical luxury color positioning: Diamond black, champagne gold
Design note: Neoclassical luxury not only has a dignified and elegant temperament, but also has obvious era characteristics. Its design inspiration and essence come from neoclassicalism and neoluxurism, but not antique, not retro, but Pursue the essence of the classic elements of neoclassicalism, and integrate into the product design of the new era. The characteristic of neo-luxury is to condense the complicated decoration to be more subtle and elegant, let the lines be matched with gentle and elegant color decoration, and inject classic into modern design, making the product decoration more spiritual and let the classic beauty pass through the years , Lively and fragrant around us. Gives a gentle and low-key luxurious, comfortable feeling. Elegant artistic quality, simple and smooth lines, extraordinary design, the perfect combination of accumulated diamond black and champagne color, making every place in the space warm and low-key luxury, and fully interpreting high-grade low-key luxury art life .
- Significance of the Wooden Door Original Design Award
As interior design gradually becomes an indispensable and important link in home decoration, how home improvement products can satisfy consumers' wild design ideas has become the focus of corporate development. The wooden door, as the element that can best reflect the overall decoration style in the home improvement space, naturally becomes the key to the integrity of the living environment. However, the phenomenon of homogenization of the wooden door market is very serious. There are very few wooden door brands that can truly achieve original design products. Of course, only some powerful brands can truly make original products. The selection of the "2016 China Door Industry Original Design Award" once again sounded the horn of original design for the wooden door industry. Although more than 30 companies seem to have won many awards, they are slightly weak under the base of 5000 wooden door companies and brands. It is believed that through the establishment and award of the Wooden Door Original Design Award, more wooden door enterprises will participate in the original design, which will completely change the status of homogeneity in the industry.
- Fashion Trend Forum Held
On July 7, 2016, on the eve of the Guangzhou Construction Expo, the Fifth China Wooden Doors and Whole Wood Fashion Trends Forum, co-sponsored by China Wooden Doors Technology Alliance and Nature Wooden Doors, was grandly held in Guangzhou Poly Pavilion. The theme of this forum is "Let the wooden door design return to space", hoping that more enterprises can step into the ranks of original design, get rid of the homogeneity of the industry, present more customized original design products to consumers, and help the wooden door industry as a whole. Development in a more harmonious and healthy direction. This forum not only invited many well-known companies in the industry to participate in the conference, but also well-known designers at home and abroad came to help companies understand the essence of original design, develop ideas, and broaden their horizons. During the forum, in order to recognize the companies that adhere to the original design of wooden doors in recent years, the China Wooden Door Technology Alliance and the All China Federation of Industry and Commerce Furniture Decoration Industry Chamber of Commerce jointly launched the "2016 China Door Industry Original Design Award" selection event. In the end, Roland Wooden Doors The fusion of Chinese and Western style products won this honor and became the winner of this selection.
Translate into market momentum
- Zhang Chuanxi, Executive Chairman and Secretary-General of the Chamber of Commerce for Furniture Decoration Industry
According to Zhang Chuanxi, executive chairman and secretary general of the Chamber of Commerce of Furniture and Decoration Industry of the All China Federation of Industry and Commerce, looking at the current wooden door industry, the manual technology content is quite high. From the current development trend, more and more brands entering the wooden door industry will cross the border. The wave of corporate listing operations is also coming. Therefore, he believes that for the wooden door industry to achieve greater development, enterprises need to continue to increase investment in research and development and design. He hopes that wooden door enterprises will continue to increase investment in R & D and design, and promote the future development of wooden door design by establishing a cooperation mechanism between enterprises and designers. In this way, in the industry of wooden doors, some big brands, big companies, and listed companies may appear in the future.
Space is the main body of the built environment and the main body of design. The wooden door industry needs to find a return to value. A spokesperson for the forum generally believed that in the mobile business situation, the domestic market and the internationalization trend are converging, the Chinese wooden door market is also emerging with a new attitude, and the design has been transformed into a market force, and gradually began to enter the international Turn the stage. Therefore, experts suggest that mastering accurate market dynamics and fashion trends and enhancing enterprise product research and development capabilities are a guarantee for success.
- Master Comments
Wooden door products are the designer's in-depth insights into users and their perception of life. They are the crystallization of home art and living philosophy. The design of wooden doors affects market sales, while the seemingly simple popular wooden doors contain deep design connotations. Famous interior designers emphasize the customization of products.
At the forum, a famous designer Jia Zhuo specially evaluated the Roland wooden door that won the award, and agreed with the business philosophy that the original design of the wooden door affected the market. He used Roland wooden door "Windsor Manor Series" and other brands of different styles as examples to explain the important meaning of wooden door design in the home space and the design secrets of opening the market to become a best-selling product.
Roland wooden door
Get the award on stage
Aiming at the unique design of original wooden door products by brands such as Roland Wooden Doors, authoritative organizations have respectively awarded the "2016 China Door Industry Original Design Award" to help wooden door enterprises' original designs move forward.
In the face of this honor, the person in charge of Roland is not surprised. He said that Roland often organizes designer teams to attend various lectures and exhibitions at home and abroad to collide with designers from all over the world. Each of its products incorporates the designer's in-depth insights into users and the perception of life. It is the crystallization of home art and life philosophy, and it is also Roland's initiative to combine international fashion trends with Chinese market culture.
- Acceptance speech
Let the design return to space, let the space carry a bright future. The event has come to an end, but the real battle for the market has just begun. What Roland has gained in this forum is not only the high recognition of it by authoritative institutions, but also the firm goal of future planning, increasing research and development, creating good products with good designs, and selling good products to the market. Inject vitality and value into the booming development of the wooden door market.
Huang Chunlei, chairman of Roland Wooden Doors, said that Roland must always control the changes in the market in terms of design concept innovation, and more prominently reflect Roland's design innovation. Wooden door products pay more attention to design from the selection of raw materials to product technology. And go beyond the industry development trend, let more consumers recognize the role of wooden door products in the space, and make wooden door design truly return to space.